If you haven’t hopped onto the social selling train, then you’re a little late to the party. Social sales are all the rage right now, and many small businesses have been getting more leads, both organic and B2B, than ever before using more engaging and one-one-one sales techniques. One reason […]

While any company can work on B2B marketing more networking and partnership, some companies lend themselves better to B2B marketing strategies. The definition of a B2B business is akin to being a middleman. You don’t help a person if you own a B2B business; you help tens to potentially thousands […]

Twitter. Facebook. LinkedIn. Instagram. As of right now, these four social sights are essentially the four biggest hubs for business marketing in the digital realm. Twitter and Facebook offer the biggest audiences, Instagram is great for up and coming products and businesses and LinkedIn is perfect as a B2B starting […]

We often don’t think about what we say online, which is very evident in our current Internet culture. From seemingly harmless “trolls” who rant and rave on YouTube and send hateful messages on Twitter, to actually harmful cyber bullying that can sometimes lead to grave consequences, it’s very obvious that […]

  Prior to the age of social media, companies had to pull teeth in order to engage with customers. You don’t see product expos or in-person sales as much as you used to, do you? While you may occasionally get a visit from a door-to-door salesman, the idea is antiquated […]

  You’ve probably read a content marketing article or five that reads something like this: “Never try to use social media for B2B marketing. Only traditional methods will work and you’ll just be wasting your time.” If you Google those sentences right now, you’re bound to find at least one […]

  If you’re a small business owner, it’s likely you don’t have large amounts of cash to throw around for literally anything at all. Many small business owners invest their life savings into their business initially, going without paying themselves and suffering for the good of making their business work. […]

  If you are using social media as a form of digital marketing for your small or medium-sized business, chances are we can guess some of what your Google search history looks like. If you haven’t directly searched for it, we know you’ve clicked on links like “The 5 Best […]

  It’s a no brainer that the most used website in the world is Google. Recent statistics put the search engine at bringing in about 1.1 billion monthly views – no, not million. Billion. Being more accurate, that’s 1.1 billion unique visitors every month, which actually makes their total view […]

Social media marketing is much more of an art than it is a science. This means that the only way to truly master it is to experiment, analyze your results and adjust accordingly. Another way to put this is: social media marketing success only comes after making many mistakes. We […]

  It’s true that social media is a cheap and simple way to give your small business an awareness boost, but there’s sometimes a misunderstanding about how quickly the results from all this tweeting and posting will come in.   One of the biggest positive aspects of social media advertising […]

Take a look at failed businesses and you will see a common problem amongst them. They may be in different industries. Some may have no funding, while the others may be heavily funded. Look closely though, and one problem will always surface: Companies fail because they are unable to sell […]